Every December, something special happens across the WordPress ecosystem. The pace slows just enough for us to look beyond launches, dashboards, and deadlines, so we can focus on something bigger.
WordPress Gives a Hand isn’t about discounts or numbers on a screen. It’s about people. It’s about using the businesses, skills, and platforms we’ve built to create real, positive impact beyond WordPress itself.
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Why Giving Back Matters in the WordPress Community
As developers, agencies, freelancers, and product teams, we spend our days building solutions for others. We solve problems, optimize workflows, and help businesses grow.
That puts us in a privileged position, and with that comes responsibility.
WordPress has always been more than software. It’s a community built on collaboration, openness, and shared effort. Initiatives like WordPress Gives a Hand remind us that generosity and responsibility aren’t separate from professional success. They’re part of it.
Giving back doesn’t have to be complicated. Sometimes it’s as simple as choosing to support a cause, amplifying someone else’s effort, or redirecting a small portion of success toward something that truly matters.
How WordPress Gives a Hand Began
WordPress Gives a Hand started in 2020, during a time when many people were looking for ways to do something meaningful.
Instead of leaning into holiday promotions, a small group of WordPress companies and individuals decided to do something different: donate a portion of their revenue to charity and invite others to do the same.
There was no big announcement or strict framework, just a shared intention to give back.
That simple idea resonated. Over time, it grew into a community initiative that now brings together WordPress professionals from around the world. Today, WordPress Gives a Hand is in its 6th year, still guided by the same principle: collective action can create real impact.
How the Initiative Works
One of the reasons WordPress Gives a Hand feels so genuine is its simplicity.
Each year:
- Companies, freelancers, agencies, and creators apply to join WordPress Gives a Hand, then choose a cause or charity that truly matters to them
- Participants share their involvement publicly and use #WPGivesAHand to spread awareness.
- Contributions are completed after the campaign.
- And the community supports one another by sharing, engaging, and amplifying efforts.
There’s no competition, no hierarchy, and no single cause everyone must follow. What matters is the shared intent and the collective effect of many small, thoughtful actions.
Our Participation This Year
This year, we’re proud to take part by donating 10% of all sales between December 22–28 to charity.
For us, this isn’t just a symbolic gesture. It’s a conscious decision to make giving back tangible, transparent, and measurable. It’s also to show that growing a WordPress business and contributing to meaningful causes can go hand in hand.
Just as we value clarity and insight in data, we believe the same principles apply to impact: when it’s visible, shared, and celebrated, it inspires others to join in.
How You Can Get Involved
Whether you’re running an agency, freelancing, building products, or simply working with WordPress every day, there’s a place for you in WordPress Gives a Hand:
- Join as a business or individual by choosing a cause and sharing your participation.
- Support participating companies by working with them or purchasing during the initiative.
- Share posts and stories using #WPGivesAHand.
- Engage with others — comment, repost, and help highlight their contributions.
Every action matters. When combined, they create momentum that reaches far beyond individual efforts.
A Community That Gives Back
WordPress Gives a Hand is a reminder of why this ecosystem works so well: because people care.
It shows that WordPress professionals don’t just deliver results for clients; they show up for their community and the world around them.
This December, let’s focus on generosity, shared responsibility, and collective impact. Together, we can prove once again that when the WordPress community comes together, it can make a meaningful difference. 💙
