Just like with a car or a home, every website needs to be maintained over time. It’s not a one-time job and it takes dedication to keep a site up and running for a long time, while also making it attract more and more visitors. Maintaining your site in good condition is not easy, either. There are a ton of aspects that you have to take into consideration, including the general website maintenance cost.
The Internet is changing at all times – it doesn’t rest. Trends in marketing and technology come and go in the blink of an eye, and there is no wonder why webmasters make changes to their websites so often. The trends are pushed and pulled by consumers, whose expectations ultimately dictate what’s going to happen with a website. Without users visiting your site, its purpose is lost, and no matter how much money and effort you’ve invested into it, if it is not maintained, the site’s usefulness has come to an end.
This article created by our team at wpDataTables, will be helpful for those who want to invest their resources in WordPress website maintenance but aren’t sure exactly how to do so. The maintenance benefits and tips remain rather general and fit all case scenarios. Keep reading to find out more.
What Are Framework Updates and Why Do You Need Them?
As a website platform, WordPress – like any other software product – comes in versions. These versions include different characteristics and features. From one version to next, the website will change for the better. New features will be implemented and security flaws will be fixed, and so on. By not upgrading the website platform software, your site may easily become the target of hackers.
Updating WordPress is an essential part of the web maintenance process and you shouldn’t skip it. Some web hosting services handle updates on their own, without requiring you to do anything. Choose this method if you’re not good with technology and making technical changes. Doing it yourself is not too complicated, though, as long as you read tutorials and stay informed about website maintenance.
Why Do You Need to Invest in Website Maintenance in The First Place?
If you’re not sure why website maintenance is important or how much it costs to maintain a website, continue reading. Running a website requires paying attention to certain aspects. When you’re not carefully assessing the website and the aspects that can be improved, the website might become slow, full of errors, or otherwise targeted by cybercriminals.
In addition to hacking, your website will become difficult to navigate and unusable, and you might notice how you lose the number of visitors who used to visit your site. To make sure that doesn’t happen, you should run monthly quality assurances on your site. For WordPress sites, this is mandatory to keep up with plugin or theme updates, as well as the CMS updates. During quality assurance, focus on the search functions of your site, the way plugins work, load times, and errors.
The checkout process is also paramount in the case of eCommerce websites. See if the website works properly after running theme or plugins updates and revert the changes in case they don’t. Keep in mind that the website maintenance cost depends on the size and type of website you own. The situation may differ from one user to another and you won’t be able to figure out the web maintenance costs without performing regular quality assurances.
Without these monthly assurances, your website might develop problems to the point they can no longer be solved in a timely manner, with reduced financial resources. If left unsolved, some problems might affect the website to the extent to which it needs to be closed and republished from scratch. Moreover, if hackers get a grip on your site, sensitive information will be leaked, and that could wreak havoc on your work. When you own a website that is already pretty big and has a strong user base, it would be best to hire people to take care of security and website maintenance. With an IT department, failure is very unlikely.
What Benefits Does Monthly Website Maintenance Have?
Here are some of the benefits of web maintenance:
- The user experience gets visibly improved – you will start turning more users into leads by improving how they feel when they access on your site; your conversion rate should go through the roof when done correctly and consistently.
- Security gets better – by maintaining the website in a good state, you know that it is also secure and gains the trust of users.
- You save money – even though it seems like you only spend money when you see the final website maintenance cost, in the long, run you are going to save a lot of money because you avert issues that could turn into unsolvable problems.
Should You Hire a Developer or Do It Yourself?
If you were to think about how you are going to maintain your website in good condition, what would you choose between outsourcing the job or doing it yourself? This chapter will make a clear comparison between each option, which should help you make a final decision in the end. Here are the ins and outs of DIYing and outsourcing when it comes to web maintenance:
Costs when DIYing
The website maintenance cost when doing everything yourself isn’t very high. You will have to back up, upgrade, and secure your website regularly, however, which does take some time. You also need to have some tech knowledge in order to fix broken links and update outdated lines of code, while choosing the appropriate plugins and themes. Normally, you need to deal with:
- Monitoring security aspects of your site
- Run security cleanups every now and then
- Monitor the uptime of your site
- Invest in performance and optimization audits
- Create backups and know how to restore a website if needed
- Perform software updates
- Perform website content cleanups
- Run a general website audit per year
- Make the necessary edits to improve the website usability
- Create reports based on all the information you’ve gathered and the changes you’ve made
Costs when Outsourcing
On the other hand, outsourcing and working with an IT company can cost more. The website maintenance cost can be pretty high, depending on what you require from the team who will be supporting your site. They will deal with all of the aspects mentioned in the case of the DIY approach. A team will handle how secure the site is, create the necessary backups, deal with restoring the website, and more. When an IT team performs changes on a website, expect it to be down for a short while.
The website maintenance cost when outsourcing can range anywhere between $15 and $50 per month. It all depends on what you expect from the team and what changes you’d like to have done to your site. Simple websites will require less work, thus costing less to maintain them in good condition. Complex websites or professional online stores might involve more work, thus the price will be proportionately higher.
Other costs involved
Don’t forget about hosting costs, which are recurrent and unavoidable. Again, the price can differ based on how complex your website is and what features you want to be included, as well as how much traffic the site receives. Some web hosting companies charge more than $100 per month, but they offer non-stop support and features that are not generally offered with a $15 per month hosting service. You should also consider backup services that are paid separately. They can run and store backups of your site for as low as $5 per month.
Web maintenance should be included on any website owner’s budgeting list. Keeping a site secured and comfortable to use are two goals that all people have when they invest time, effort, and money into a site. Considering how low the website maintenance cost can get, it’s a small price to pay for success.
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