Tips on writing a great WordPress tagline and best practices

Imagine your WordPress site as the bustling entrance to your digital empire; your tagline is the inviting sign above the door. This brief line of text not only introduces your brand but also sets the tone for everything visitors can expect to find within.

Navigating the depths of WordPress settings, many overlook the potent influence of a well-crafted tagline. Yet, in the bustling world of online content, this succinct phrase could be the key differentiator that captures attention and fosters engagement.

Throughout this article, you will discover the art of crafting a tagline that resonates with both your brand ethos and your audience, enhancing your site’s SEO friendly tagline visibility and optimizing your overall digital branding.

By the close, expect to wield the knowledge necessary to refine or reimagine your WordPress tagline. This piece unpacks everything from accessing your General settings menu in WordPress to understanding the subtle dynamics of brand identity and user engagement through precise wording. From theory to application, prepare for a comprehensive upgrade to your site’s welcoming banner.

Table of contents

What is the WordPress tagline?

The WordPress tagline represents a short description of your entire website. Some people use the same tagline as the WordPress site title, while others set separate taglines to describe their websites more accurately. The WordPress tagline can be modified by accessing Settings and then General.

Where is the WordPress tagline located?

You can find them in two places. Either in the Appearance – Customize – Site identity panel, or in Settings – General.

The default WordPress tagline that sites get when they are created is “Just another WordPress site”.

The WordPress tagline will show up on the search engine results page. Whenever people look for something and your blog matches their search, your tagline will be the complete text they see in the results.

Why is a WordPress tagline important?

There are several reasons why a WordPress page title is so important. The site title and tagline are the very first thing that a person notices when they visit your website. Basically, the title of your website along with the tagline tells the visitor what your website is about. The title of the website is the actual website name, while the tagline is a short description of it that is kept underneath the title.

The first time a person builds a website creates a title and a tagline because they are required to. Usually, they don’t pay much attention to these details and they are required to change them a while after. Optimizing a WordPress tagline can bring amazing results in the long run. The WordPress title and tagline are important because:

  • It communicates what the website is about (a specific niche)
  • It provides a preview of the content that is available on your site
  • It is a branding element
  • It is noticed by search engines, which means it is a relevant SEO factor

How to set up your WordPress tagline?

Change the default one

Obviously, the first step you need to do is to change the default WordPress tagline with one that you find relevant for the site.

If you didn’t do that when you installed WordPress, you can go to Appearance – Customize, and then select Site Identity.

Writing a short sentence about your website that also fits your site title is perfect for the beginning. In order to do that, you can simply go to Settings and General in the WordPress dashboard.

Then, the default tagline text can be replaced with whatever you want. Another thing that you should know is that you can also change the site title from the same section of the settings.

Check the settings of your theme

The WordPress theme you use can influence the way the headline or the tagline is changed.

In order to find out more about the theme’s settings, you need to read the documentation of the theme you are currently using. Check out the Appearance settings, under the Customize section.

How to write a good WordPress tagline?

Writing good WordPress taglines is all about grabbing the attention of the users. You need to summarize what the website is about in just a few words. Google search results are only 50-60 characters long, so you need to be as concise as possible.

Stir the user’s interest

There are a few principles to keep in mind when writing a WordPress tagline to make it effective. A WordPress page title and tagline are supposed to stir the user’s interest in relation to the content you publish. Without a good site title and tagline – even though you may have great content – the user won’t be tempted to click on your website because the tagline didn’t convince them. This is the reason why you should follow these tips:

  • The proper length: the WordPress tagline should not be either too long or too short. The maximum impact is possessed by taglines that don’t have more than 60 characters. A long tagline won’t fully display, and you might not catch the main idea properly.
  • Try not to repeat your keywords a lot of times in the WordPress tagline: it will look spammy and people won’t trust it. Try to provide context for your website content without being too pushy with more technical details such as keywords.
  • Be unique: the goal is to make people click on your website and they won’t do it if you don’t use catchy ideas that make them curious. Get creative with your branding details and your website’s specifics and come up with something innovative and different from your competition.
  • Try to match your brand: use a voice that is characteristic of your whole brand. A good WordPress tagline has a memorable voice and a proper style that people will notice immediately.

Consider the style you want to use

The style you use reflects the website’s level of professionalism, formality, and so on. The style should be selected accordingly to the niche that the website focuses on. Depending on the type of content you offer to your users, you need to select a style that encourages them to visit your website.

The WordPress title and tagline you use have to be relevant for the target audience you have selected. If you own a more formal website, you need to choose a formal style. A friendlier website requires an informal style. It all depends on what type of website you own and what message you want to transmit.

Include strong keywords

Search engine bots and algorithms care a lot about keywords. The WordPress title and tagline that you use are highly important for SEO purposes.

Use the proper keywords in the title and the tagline so that the search engine algorithms recognize your website and place it on the first page of results.

Focus on keywords that describe what your website presents. Do some keyword research beforehand and see which of them are relevant to use in your situation.

Incorporate your tagline with your branding

Optimize your WordPress title and tagline, and content as a whole. All elements that have to do with your website’s branding should match. The style you use for the title and tagline must be the same you use for the content and so on. When you work on your website, work for it knowing what your brand is and what you want to transmit.

Hey, did you know data can be beautiful too?

wpDataTables can make it that way. There’s a good reason why it’s the #1 WordPress plugin for creating responsive tables and charts.

An actual example of wpDataTables in the wild

And it’s really easy to do something like this:

  1. You provide the table data
  2. Configure and customize it
  3. Publish it in a post or page

And it’s not just pretty, but also practical. You can make large tables with up to millions of rows, or you can use advanced filters and search, or you can go wild and make it editable.

“Yeah, but I just like Excel too much and there’s nothing like that on websites”. Yeah, there is. You can use conditional formatting like in Excel or Google Sheets.

Did I tell you you can create charts too with your data? And that’s only a small part. There are lots of other features for you.

FAQs about adding a WordPress tagline

What exactly is a WordPress tagline?

A WordPress tagline is a short, impactful sentence or phrase that sits beneath your website title in the header. It functions as a motto or slogan that succinctly communicates the core essence or value of your website, enhancing brand identity and drawing visitors.

How do I change my WordPress tagline?

Navigate to your WordPress dashboard, select ‘Settings’, and then choose ‘General’. Here you’ll find the option to edit your tagline. Remember, it should be clear, concise, and reflect the site identity settings to engage website visitors effectively.

Why is the WordPress tagline important for SEO?

A well-crafted tagline can significantly enhance your website’s SEO by incorporating keywords and phrases that improve search engine visibility. This makes your site more discoverable and can be particularly effective in boosting your rankings in Google SERPs.

Can a WordPress tagline improve my website’s traffic?

Absolutely. A compelling tagline with strong keyword optimization captures the essence of your site, improves search engine rankings, and attracts more visitors by clearly stating what your brand or blog stands for, thus enhancing user engagement.

What are the characteristics of a good WordPress tagline?

A good tagline should be memorable, brief, and descriptive. It must embody your site’s ethos and communicate your value proposition concisely. This clarity helps in establishing a connection with your audience and improves branding.

How often should I update my WordPress tagline?

Updating your tagline isn’t necessary unless you are rebranding or feel that your current tagline no longer reflects your site’s purpose. Consistency is key in digital branding, so frequent changes can confuse your audience.

What is the difference between a WordPress tagline and a meta description?

While both are crucial for SEO and online presence, a tagline is a quick, catchy phrase that provides an instant idea of what your site is about. In contrast, a meta description offers a detailed summary that appears in search results beneath the page title.

How do I choose the right keywords for my WordPress tagline?

Focus on keywords that are central to your content and appeal to your target audience. Use SEO tools to identify effective keywords that enhance website identity. Remember, the right keywords help improve your site’s search relevance.

Does the WordPress tagline have an impact on site conversion rates?

Yes, a sharp and engaging tagline can positively impact site conversion rates. It plays a critical role in first impressions, influencing visitors’ decision to explore more of your content, which can directly affect their readiness to engage or convert.

What pitfalls should I avoid when creating a WordPress tagline?

Avoid being vague or overly generic; your tagline should be unique and specific to your niche. Steer clear of jargon that might confuse readers. Keeping it straightforward yet impactful is crucial for maintaining relevance and connectivity with your target audience.


Crafting the perfect WordPress tagline is more than just a creative endeavor; it’s a strategic move that enhances your digital branding and online presence. It’s the echo of your brand’s voice, that first handshake with visitors, promising them value and unique insights.

As we’ve explored, integrating effective SEO entities, understanding user engagement, and aligning your tagline with your site’s core purpose can transform it from mere words into a powerful brand asset.

  • Always ensure your tagline reflects the essence of your content.
  • Remember, clarity and brevity lead to effective taglines.
  • Regularly revisit your tagline to ensure it matches your evolving brand identity.

Embrace these strategies, and watch as your tagline does more than just adorn your header—it’ll draw visitors in, providing a gateway to deeper engagement and enhanced connectivity. Here’s to creating taglines that resonate and endure!

If you enjoyed reading this article on writing a WordPress tagline, you should check out this one about how to change font color in WordPress.

We also wrote about a few related subjects like WordPress dashboard login, WordPress header, WordPress multisite, WordPress stuck in maintenance mode, website maintenance cost, how to password protect WordPress site, and how to disable comments in WordPress.

Sanja Pajic
Sanja Pajic

Full Stack Web Developer

Articles: 40