How to Set WooCommerce Related Products, Up-Sells, Cross-Sells

How to Set WooCommerce Related Products, Up-Sells, Cross-Sells

eCommerce merchants are constantly looking for improved marketing strategies. Applying these strategies can help to maximize their sales and increase profits. In an ideal world, customers would spend large amounts of money each visit. WooCommerce related products, up-sells, and cross-sells can aid in boosting customer purchases.

In 2006, as much as 35% of Amazon’s earnings resulted from cross-selling and upselling. Research analysts also estimate that 10-30% of eCommerce revenue stems from product recommendations.

There’s no reason why these simple strategies shouldn’t work for you. What makes them so effective? Why do you need them? And how do you set up the related products, up-sells, and cross-sells on your WooCommerce store?

Learn below more about this topic in this article created by our team at wpDataTables, the best WP table plugin to use for product comparisons.

Convincing buyers to make bigger purchases

Attracting new buyers to an online store is never easy. It requires spending more on marketing, product development, and SEO. However, it’s possible to offer a new product to the present customer base. This strategy adds value to current purchases.

The same strategy would also increase the revenue coming from new customers. Encourage customers to buy more items or buy higher-priced products with product recommendation techniques.

WooCommerce allows store owners to set up related products, up-sells, and cross-sells. These options can influence customer behavior. Customers can choose to purchase another option in the product line (up-sell). Or they may opt to purchase additional products (cross-sell).

In effect, it’s a win-win situation. The buyers can obtain higher-value products they’ll love. It may even be a product that enhances their experience with the item they came for. The store owner gains an increase in short-term revenue.

For these strategies to be effective, any recommended products or added features should be relevant to the original sale. The customer will readily see the natural link between the two products.

If someone buys a wireless stereo speaker, don’t cross-sell them a decorative knife set. Offer something complimentary, relevant, and helpful, e.g. a charger. Perhaps offer a more sophisticated speaker or another related accessory.

These marketing techniques can add significant value to individual sales in your online store. To follow is an individual look at each strategy and how to set them up on a WooCommerce platform.

Related Products – why they work

Related products are items that complement each other. A typical example of related products is shoes and shoelaces, or shoe polish.

Displaying related products can encourage customers to increase their spending. It’s not being pushy. For some customers, related product sections prove most helpful.

It may highlight items they needed but didn’t know were available. They may come across some new products they’ve never heard of before. Either way, customers have the option to instantly add those items to their carts. It saves them time and effort.

Woocommerce Related Products set up

Products can be related to each other in three ways: by having the same tags or categories,  by being up-sells, or by being cross-sells. It is a default set up in WooCommerce.

The platform will choose at random which products to display. Store owners can then add tags to their products and categorize them. This enables stores to offer certain products in relation to a similar item. WooCommerce automatically picks up and displays related products on a product page.

Up-selling technique

Upselling suggests a more expensive version of the customers’ chosen product.  As an example, imagine a customer is purchasing a pair of sneakers from last year’s collection. Displaying images from the most recent collection of similar, more expensive sneakers could lead to an upsell.

It’s often used by eCommerce businesses to increase order value and maximize profit. It can also enhance the customer’s shopping experience.

Upselling allows stores to suggest premiums, upgrades, and add-ons that deliver more value to the client. A good upsell always leaves the customer feeling like they won. As a result, retailers build deeper relationships with buyers.

It is much easier to optimize a sale to a pre-existing client, than to someone who has never heard of your brand. According to Amazon, the probability of selling to an existing customer is 60-70%. But the probability of selling to a new prospect is only 5-20%.

It’s important to ensure that the alternative product is within a reasonable price range. Customers will rarely pay more than 25% of what they planned to spend.

WooCommerce up-sells set up

  • Go to WooCommerce > Products. Select the product on which to show an up-sell.
  • Scroll down to the Product Data panel.
  • Select the Linked Products tab on the left menu.

  • Add the product you wish to link to by searching for it.
  • Update.

Cross-selling technique

Cross-selling involves suggesting products in addition to those selected by the customer. For example, if they are buying a mobile phone, recommend a phone case as a cross-sell. The buyer should feel that the recommended item complements the product in the cart. Combining them will improve his user experience.

Some typical cross-selling techniques include:

  • Offering additional services or related products. For instance, if you sell software consider offering a customer assistance service.
  • Provide complementary items. Amazon uses this method often in their “Frequently bought together” section. An example could be bundling the content and design of an ebook.

Woocomerce cross-sells set up

To add cross-sells to your products, follow the same steps as with up-sells.

  1. Go to WooCommerce > Products and select the product on which to show a cross-sell.
  2. Scroll down to the Product Data panel.
  3. Select the Linked Products tab on the left menu.
  4. Add the product you wish to link to by searching for it.
  5. Update.

Both up-sells and cross-sells will need to be products already listed in your store. Cross-sell products are promoted on the product page or in the cart during checkout. When the customer adds this product to the cart, all cross-sells will be displayed on the cart page.

Product recommendation- how to choose the right products

Without a doubt, product recommendations can be effective. These marketing techniques work and can benefit any online store, but there are a few things to keep in mind.

When choosing items for related products, up-sell, and cross-sell strategies, follow these steps:

  • Pinpoint the interests of the buyers
  • Test the product strategy well
  • Choose cross-sell products with care
  • Ensure the cross-sell products are applicable and relevant
  • Keep the cross-sell products at a lower price
  • Sell complementary products
  • Avoid having too many cross-sell options
  • Present the value proposition efficiently
  • Use customer testimonials and reviews

Ending thoughts on WooCommerce related products, up-sells, cross-sells options

When it comes to eCommerce, the WooCommerce platform is a great option. It offers many useful built-in features that are free. A range of modestly-priced extensions is available that can widen the possibilities even further. For those familiar with WordPress it is easy to navigate.

It’s important to mention that cross-sell products won’t be displayed for every item added to the shopping cart.

With up-selling or cross-selling techniques, it’s possible to follow-up after the purchase. Many online merchants utilize thank you pages, receipts, coupons for repeated orders, follow up emails, and gift cards. Take advantage of all these options and find the one that works best for you and your customers.

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